Furthermore, public awareness campaigns have been implemented by different institutions at national, regional, zonal and district level to avert human trafficking in Ethiopia (Bahar, 2014; EUTF, 2016). However, public awareness campaigns have not been effective to achieve the intended objectives (Shewit (2013; Gebreslassie, 2015; EUTF, 2016) due to their negligence to consider challenges that might be faced to aware the public about the dark face of human trafficking. The existence of these gaps is remindful sign that tell the researchers and academics have left with enormous chores that call for research work to investigate barriers that bear to little behavioral changes of public awareness interventions. Thus, the present research is aimed to fill these gaps and is intended to provide a fertile ground for further academic and policy related studies on the subject under investigation.